Master of Science (Tourism Planning)

Introduction

Jointly conducted by the Department of Urban and Regional Planning and the Faculty of Management and Human Resource Development, the programme adopts a flexible teaching approach to suit the needs of both fresh graduates as well as practitioners in producing skilled and highly trained tourism planners. The teaching approach has evolved from its urban planning tradition since the inception of the course in 1998 to a multi-disciplinary and collaborative approach based on the principles of sustainability. A distinct feature of the course is ‘hands on’ learning through ‘live’ projects. The programme also covers the whole spectrum of tourism planning such as ecotourism, urban tourism, rural tourism, heritage tourism, island tourism, and sustainable tourism.

Programme Educational Objectives

PEO1	Demonstrate an understanding of the complex theories and principles of tourism planning as well as the scope and role of planning in the tourism management of growth and change
PEO2	Apply a range of analytical skills and techniques that are designed to address a range of complex problems
PEO3	Apply the knowledge, skills and understanding to the achievement of feasible solution to tourism planning problems
PEO4	Work in multi-discipline team and contribute to the society
PEO5	Comply with ethics, professional and community standards, and involve in life-long learning

Programme Learning Outcomes

PO1	Master key tourism planning principles and practice at local and strategic level
PO2	Adaptability in applying tourism planning methods and techniques across a variety of tourism planning contexts and practice
PO3	Relate tourism planning ideas and solutions to societal issues in the diverse tourism planning practice environment
PO4	Undertake research in tourism planning and related fields with minimal supervision and adhere to legal ethical and professional codes of practice
PO5	Lead and communicate effectively with peers and stakeholders in facing challenges within the diverse tourism planning environment
PO6	Demonstrate critical thinking and scientific approach to effective management of tourism planning issues and challenges
PO7	Demonstrate competency in managing information required for lifelong learning.

Mode and Duration of Study

Mode of Study : Full-time
Minimum Duration : 1^1/2 years
Maximum Duration : 3 years

Classification of Courses

Classification	Credits	Percentage
1. University a. General b. Research Methodology	3	14
	3

2. Programme Core	18	38
3. Programme Electives	12	29
4. Research Project	9	19
Total	45	100

Award Requirements

For the award of Master of Science (Tourism Planning), the students should achieve a total minimum of 45 credit hours with minimum CPA of 3.0, including the completion of Research Project.

Contact Person

Dr. Norhazliza Bt Abd Halim
Tel: +607-5537328
Fax: +607-5566155
Email: norhaz@utm.my

List of Course (Sem 1, 2020/2021)

MASTER OF SCIENCE (TOURISM PLANNING) (MBEK1)

SEMESTER 1
NO	COURSE CODE	COURSE NAME	CREDIT	CORE	ELECTIVE	COURSE METHOD
1	MBEK1013	TOURISM PLANNING	3	/		HY
2	MBEK1023	TOURISM MANAGEMENT	3	/		HY
3	*MBEK1033	TOURISM ANALYSIS	3		/	HY
4	*MBEK1043	TOURISM AND COMMUNITY	3		/	OL	* choose 1 only
5	MBEK1056	STUDIO 1	6	/		HY
TOTAL CREDIT			15

SEMESTER 2
NO	COURSE CODE	COURSE NAME	CREDIT	CORE	ELECTIVE	COURSE METHOD
1	*MBEK1063	TOURISM MARKETING	3		/	OL
2	*MBEK1073	TOURISM ECONOMICS AND THE ENVIRONMENT	3		/	OL	* choose 1 only
3	MBEK1086	STUDIO II	6	/		HY
4	*MBEK1093	SUSTAINABLE PLANNING & DEVELOPMENT	3		/	OL
5	*MBEK1103	RURAL COMMUNITY AND CULTURE	3		/	OL	*choose 1 only
6	MBEK1113	RESEARCH METHODOLOGY	3	/		OL
TOTAL CREDIT			15

SEMESTER 3
NO	COURSE CODE		COURSE NAME	CREDIT	CORE	ELECTIVE	COURSE METHOD
1	MBEK1129		RESEARCH PROJECT	9	/		OL
2	MBEK1133		TOURISM PRODUCT PLANNING	3		/	HY
3	MBEK1143		PLANNING FOR THE SOCIAL ISSUES	3		/	OL	*choose 1 only
	Uxxxxxxx3		UNIVERSITY COURSE	3	/		OL
TOTAL CREDIT				15
* Nota :
OL		ONLINE/DALAM TALIAN
FTF		FACE TO FACE/BERSEMUKA
HY		BLENDED/TERADUN

Class Schedule (Sem 1, 2020/2021)

MBEK – MSc Tourism Planning

Postgraduate Study

Admission